That all depends on what you're sending. Here are some basics to give you an idea.
#10 BUSINESS LETTER ENVELOPE with PRESS RELEASE - POSTAGE ONLY: .42 EACH
9"X 12"FLAT ENVELOPE with PRESS RELEASE & PHOTO - POSTAGE: .83 to $1.17 EACH DEPENDING ON NUMBER OF PAGES AND WEIGHT OF PHOTO.
POST CARDS - POSTAGE: .27 CENT EACH. THIS IS BY FAR THE LEAST EXPENSIVE MASS MAILING METHOD. AND SAVE EVEN MORE BY USING MY PREFERRED POSTCARD PRINTER, ONLY $35 PER 1000. GO TO MY RESOURCES PAGE FOR THE LINK TO GOTPRINT.COM
EMAIL BLASTS: Your show information sent to exclusive lists compiled from 6 years of association with with the Los Angeles and Palm Springs Cabaret Community.
*Printing cost and supplies can be provided or you supply your own.
*Takes the work out of promoting your show.
*Gets the results you may not get on you own.
*Costs much less than you would expect.
Q: How much time do I need to promote my show?
A: Press Release 6 weeks prior to show. Postcards 2-3 weeks prior to show. Email Blasts 1-2 weeks prior to show.
Q: How can I get a reviewer to review my show?
A: This is a tough one... outside of buying a full page ad in their publication. The best way is to do 2 shows inviting the reviewer to the 1st one to plug the 2nd one which should be 30 days from the 1st one.
Q: Any tips on how to get a full house?
A: My feeling is the more audience the better your show because they seem to react off one another. So I tell singers to keep the cover charge down, you'll get more people that way and make up the loss in volume. They're also more likely to come and bring a friend if you offer a 2 for 1 discount. And get out and promote at Open Mic Mondays at Vermont, and at Mundy on Tuesdays Open Mic at Gardenia. It's a wonderful way to make friends and build your fan base. Don't forget to go and see other singers shows, they are more likely to come to yours if you do.
